Field Marketing & Demand Generation Manager Europe Full Time

Socialbakers is considered, by our clients, a global leader in social media marketing insights. Globally over 3000 companies consider Socialbakers their trusted partner.

With 35% of the world’s population accessing a social platform on a monthly basis, social insights becoming more intrinsic into strategic planning and execution of a companies marketing plan, in parallel, Socialbakers technology is evolving rapidly, accommodating demands of our clients today, at the same time we continue to develop a point of view on future applications of how social media insights can be leveraged to help organizations further their relationships with prospects and customers alike.

Key Responsibilities

Leverage brand awareness in the region and develop regional interest for the Socialbakers product

• Customer case studies – acquire quotes and success stories from clients
• Content – produce local news and key trends over blogs and video to be distributed via corporate social channels and website
• Email marketing – local newsletters (product, PR, events, thought leadership)
• Public relations – support HQ in Prague with regional topics and reach
• Localization – support paid advertising with keywords, Ad copy, trend report
• Influencer marketing – outreach and engagement for content production (videos, webinars, blogs, mentions)
• Events – production of internal events and identify relevant 3rd party events in the region.
• Online events – lead regional webinars with sales people. Leverage HQ content.

Acquire new target buyers in the region

• Identify key contacts by leveraging internal tools
• Identify where and who would be best connecting with the targets
• Reach out, via digital or events, to the targets to connect
• Direct approach of prospects via different channels
• Create Account specific smart content
• Introduce Email cadences and programs
• Produce smart ABM content

Acquire knowledge, alignment & coordination between Marketing HQ teams and  Regional Sales to identify new opportunities, challenges and improvement areas

• Track local digital marketing and social media news (by competitors and brands)
• Identify trends in the region via HQ data analysis and feedback form
• Participate in product training and webinars for the region
• Join competitive intelligence programs and contribute with a regional view
• Work in close collaboration with HQ and field marketing teams, regional sales managements as well as Sales Global practice teams to create strategic alignment

Skills & Qualifications

• 3 years + marketing experience, preferably in SaaS and/or B2B
• Socialbakers is not a start-up, we are in the stage of aggressive expansion, with an increasing appetite from enterprise brands across the region, we understand our solutions, we understand the market appetite, but we love to be challenged to learn, we are looking for someone who will challenge
• This role requires hands-on execution, you’ll be a team of 1, with amazing support from the local Paris sales team and the global HQ marketing team
• Languages: French and English are a must-have, additional languages are a plus

We Offer

• Work on the biggest brands at the social tech leader
• International, fast paced and rapidly growing environment
• Possibility to learn new technologies and encourage new ideas
• Opportunity to become a part of a team with very friendly atmosphere
• High level of responsibility and flexibility
• Opportunity for other professional growth and development

Tagged as: marketing, social media